STEP FOUR: SALES AUTOMATION
Summary: Develop the most cost-effective approach toward lowering you customer acquisition cost (CAC) through a variety of both automated inbound and outbound sales lead generation processes to get the qualified sales leads you need to justify launching your new business or service before receiving additional capital, if required.
The final phase is leveraging everything you’ve trained for up to this point. It’s time to get on the field and win the game from here. Using some of the most sophisticated online and technology tools available, we help develop the most strategic and effective way to automate the process through which you approach, inform, and close new qualified sales leads for your new venture.
After sales goals are obtained, this opens up an array of additional growth capital opportunities. From A/R financing to angel investment capital, as a final step we help entrepreneurs obtain any additional capital they need before going into full production.
Some of the sales automation techniques we advise and use ourselves for our clients include but are not limited to:
CRM Design & Integration | AI Voice-activated Phone Calls | Randomized Personalized Emails | Simulated Hand-Written Letters |
AI Social Media Chatbots | SMS Text Messaging Strategies | E-mail List-building | Channel Marketing Strategies |
KPI Dashboard Design | Community Relations | Public Relations Management | Referral/Affiliate Program Design |
Once you reach at least 2x of your break-even in sales numbers, assuming a high churn rate, you are now ready to play to win and receiving additional financing as may be required or necessary at this point in the game.
We can provide introductions to post-launch consultants from here that can help you from everything to culture management (hiring the right people early-on will do more to build a winning culture down the road than anything you can do after hiring the wrong people) to executive training.
