STEP THREE: CONDUCT MARKETING EXPERIMENTATION
Summary: Map out the customer or client journey and anticipate marketing assets that will be required for trust to be established before asking for a pre-order, deposit, or another form of validation to qualify a “sales lead.”
Founders are led to understand the steps of the sales process before creating marketing assets and selecting the best sales tools for your sales funnel design. Otherwise known as “attribution marketing,” we advise on ways to turn “assumptions” into “facts” through a variety of studies on what a customer or client journey looks like that builds trust and confidence in this new brand, and its promise.
Some of the marketing experimentation techniques we advise and use ourselves for our clients include but are not limited to:
Landing Page Design | Social Media Analysis | Multivariate Blog Factors | Drip Marketing Analysis |
SEO/SEM Analysis | Demo Impact Study | E-Book Design | Video Production |
Virtual Summit Design | UI/UX Heat-mapping | Benchmark Meta-analysis | Sales Funnel Optimization |
After strategic early adopters are identified, and marketing assets are established to sell to them, the last phase approaches them with an agile approach of continuous improvement to increasing conversions along the path past the finish line.